Create landing page with an impact statement that outlines your value proposition and a product summary. The page should not be a beautifully designed final site but a quick and easy way for you to give information and gauge interest in your product or service. Be sure to provide a means for interested users to get more information. Use a simple form to collect email addresses and ensure you include a strong call to action (CTA) to entice them to participate. Often the CTA is on a button that leads to the email collection form, some examples are: For more information or To take part in beta testing. The CTA should accurately represent how you intend to follow up.
WHEN: Use a landing page when you're looking to test out your story.
WHY: Landing pages are best used as a place to lead traffic that is derived from online advertising, blog posts and other related content. They provide an opportunity not only to capture contact information but also quantitative data about click throughs, form completion and other metrics that will prove useful as you develop your offering.