Use a Wizard of Oz MVP when you have a strong problem understanding and are looking to narrow down specific solution offerings. Remember - these MVPs should focus on single solution aspects not a suite of options. The more focused your test, the more valuable the results.

Wizard of Oz MVPs allow for users to interact with the proposed product without the venture team having to invest time and energy in building out the back end technology to implement the service.

A user group, a product interface that communicates user interactions to the venture team and a team of human ‘wizards’ to implement the service.