P.O.E.M.S. Observational Framework
An observational framework to identify specific customer pain points
When
When engaging in observational or ethnographic research
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Why
Using a framework like this helps structure thinking and focuses on key variables to assess when conducting research in multifaceted environments. Leverage the framework to guide your ethnographic research and note taking.
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Supplies & Resources
A digital or printable PDF template of the P.O.E.M.S Framework Click here for template
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