Shop Along
Tag along as a target customer shops or engages in key activities of interest to understand their experience and behavior.
When
Early in Opportunity Discovery as you explore the specific user pain points you're looking to solve.
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Why
Observing as users encounter and resolve a problem is the most informative research you can do to understand the pain points. It also highlights the most valuable areas to target when shaping your solution.
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Supplies & Resources
You and your user, the real world setting, and a means of recording observations.
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