Determining target users should be done each time a new research activity requiring user feedback is conducted. You may want to adjust certain criteria as your project evolves, or may decide to stick with the same target profile throughout the duration.

It’s essential to recruit the right users at different stages of research so that the information and feedback you receive is relevant and valuable. If you end up with feedback from users who are not experiencing a certain problem or interested in using a certain product or service, the feedback won’t be worthwhile.

An understanding of who you want to talk to and why based on the goals of the specific research activity