User/Need/Deeper Need Problem Reframing
Gain a sharper understanding of the problem by identifying the user, their need, and the underlying emotional need.
When
At the beginning of your innovation journey and throughout the Opportunity Discovery phase. With every new test result, you should reconsider the accuracy of your problem statement and revise it accordingly.
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Why
Reframing the problem in this way encourages you to question your working premise and be sure that you are keeping the user at the centre of your solutions.
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Supplies & Resources
You, your problem, and the reframing formula.
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