If you are struggling to choose which test, idea, feature or function to pursue, this prioritization grid can come in handy.

Prioritization exercises are important because there are many tasks that can steal focus as solutions are built. By establishing priorities on a grid like this one, innovation teams not only have a set of clear goals but also an understanding of why some are more important than others.

Click on the image to download a PDF of a blank grid or copy the axes on to a white board and use post-its to plot your ideas.