Create landing page with an impact statement that outlines your value proposition and a product summary. The page should not be a beautifully designed final site but a quick and easy way for you to give information and gauge interest in your product or service. Be sure to provide a means for interested users to get more information. Use a simple form to collect email addresses and ensure you include a strong call to action (CTA) to entice them to participate. Often the CTA is on a button that leads to the email collection form, some examples are: For more information or To take part in beta testing. The CTA should accurately represent how you intend to follow up.