Reframing the problem is the first step to building your venture. Too often, ventures begin with solutions or good technology, but neither of these are problems for individuals. When reframing the problem consider the user, their need and the insight.  Insights are understandings about the user that come to light as a result of research into their life, experience or perspective on your area of interest. The process outlined in the slides below is a good one to follow as you endeavor to keep your user at the centre of your venture development.