Searching and scanning the Internet for comparative data about your problem area, industry or potential peers can provide useful insights to inform your venture. By using a Google search, social media or hashtag query, you can quickly find out what people think of the existing products or services in the marketplace. Input search keywords that apply to your venture, who else is in the space? What problems are they confronting? What questions are users asking? What gaps exists or problems aren’t being solved? Have a look for reviews as well - what are common complaints?