Search & Scan

Searching and scanning the Internet for comparative data about your problem area, industry or potential peers can provide useful insights to inform your venture. By using a Google search, social media or hashtag query, you can quickly find out what people think of the existing products or services in the marketplace. Input search keywords that apply to your venture, who else is in the space? What problems are they confronting? What questions are users asking? What gaps exists or problems aren’t being solved? Have a look for reviews as well - what are common complaints?

Search and scans are helpful early on in the ideation and research process.
Information gleaned from internet searches can provide inspiration and help founders to gain insights into potential users early on.
Supplies & Resources

Internet access and sites like Google, Reddit, Pinterest, Facebook, Quora, Twitter, Amazon and other online marketplaces