Interviews conducted with users that explore an early version of your solution.
When
Once you have a fleshed out solution idea that you want to get feedback on. Talk to users about your solution to determine how desirable it is, as well as how best to iterate to make it more desirable.
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Why
Before proceeding with fully building out a solution, you want to get feedback from users to ensure their needs and desires are considered and accounted for in the design stage. You can use the feedback from these interviews to help adjust and tweak the value prop and features of a solution.
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Supplies & Resources
An early version of your solution you can put in front of users, a discussion guide to drive the conversation, and a method of recording and note taking.
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