Blog posts are best used when the venture team has something concrete that they are exploring. Though they are useful at the problem validation stage they can be particularly helpful when a team is considering ideas for solutions.

Blog posts can be quick and easy. If conducted as part of an ongoing strategy they can also be used to recruit interested users for future testing or feedback.

A blogging site like Medium, Blogger, Quora, Squarespace, or Tumblr and a paid or social distribution network like Facebook, Twitter, LinkedIn or Google+.