You can use ad testing at various stages of solution fidelity. To start, we recommend testing the overall value proposition and from there you can narrow into additional details like: solution features, pricing, branding, marketing, and more.

Ad testing is a very effective way to AB test pieces of your solution in the real world with real potential consumers. It helps to give you direction to further shape qualitative research to understand why certain things rise to the top.

To conduct an ad test you’ll need a facebook or google account, visual or video ads that you’ve created, a sense of the target demographic you’re going after, and some budget to spend (it doesn’t have to be huge but think a few hundred dollars per test).