Once the product and its features have been defined and an initial financial model has been created.

Price testing is important when introducing new products to the market as there aren’t comparable offerings to benchmark from. Additionally price testing will ensure you are maximizing profits while keeping the product affordable for customers.

Here are some different quantitative methods of price testing we use when exploring new ventures. https://docs.google.com/document/d/14LouDw8csN6aFbeU3nApKwY5gknsMhBuKFqQ0Rl-e2E/edit Additionally you can qualitatively price test by doing things like creating price ranges on stimulus to get feedback, using B2B sales sheets, providing tiered pricing to gauge where people see trade offs on price vs. features… and more.