Cold outreach is best pursued when you're into Solution Validation and have a clear idea of your product or service offering.

Cold outreach is a great means of contacting users that belong to a specific target industry or business. Catching them at their desk when they are facing the problem you're trying to solve could also provide insights that otherwise could go unnoticed or unmentioned by the user.

A list of people you want to contact and their contact info, your product details and pitch and a few questions related to your research area. If you're looking for leadsyou can start with LinkedIn to identify appropriate contacts or companies or Google professional associations or community groups that would be attractive or advantageous to your target users.